PPC stands for the full form "Pay Per Click" service. It is also known as the "cost per click" service. It is an Internet advertising model in which an advertiser uses the content of an owner's website for marketing a product, phrase, or service.
The owner must ensure that sufficient traffic is being driven to his website, as this will benefit the advertiser. You may get more information about ppc management via https://mrmedia.org/pay-per-click/.
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In return, the owner receives compensation. It is usually associated with first-tier engines such as Google AdWords. The advertising content of each site generates a fixed revenue for the advertiser.
However, some factors may affect the pay per click rate. PPC usually displays advertisements in the form of banner ads. These advertisements are placed on websites to show content related to the content searched or pre-defined.
It uses visual aid; However, audio can also be used. Social sites like Facebook or Twitter also basically use the banner form of PPC advertising. The PPC service will display an advertisement whenever the keyword query matches the specified keyword list or any such defined content.
These advertisements are known as "sponsored links" or "sponsored ads" and appear above or below the search result on the search engine or page or anywhere the developers have chosen to display it.