Running a business sounds a lot easier than starting one. The fact is, there are lots of challenges of maintaining investment, building infrastructure, finding qualified employees, and suitable partners.

However, the real challenge is maintaining momentum in the face of stiff competition in the long term. Fortunately, in tough times, CRM tools for small marketing firms is the best haven for everyone, especially medium and small businesses. Regardless of the type of industry or sector, this is what companies need. 

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Interestingly, the competition we are talking about is not from one side, but from all quadrants. Partners, customers, employees, governments, and all other stakeholders want the best from you and your resources, and making everyone happy is no easy task.

Understanding that a universal measure fits everyone would be a misinterpretation, however, because every company has its own operational processes, challenges, customer segments and, most importantly, is managed by people with different levels of experience. 

Fortunately, today's CRM solution providers are ready to provide their partners with a customized CRM framework.

Are you looking for the best CRM for small businesses? If so, here's a checklist to help you choose the right solution for optimizing your sales or customer service business. Here are some of the features needed.

The best small business CRM solutions include email templates, email deactivation, predefined reports, collaboration feeds, web retention forms, note approvals, and autoresponders rules among many other marketing and promotional tools.