When you’re ready to begin looking for a sponsorship agency, many will say that they will provide you with the sponsorship support that you need. But what really makes one sponsorship agency stand out from another?

The #1 Sports Marketing & Sponsorship Agency in the UK will:

  • Make your life easier
  • Add value to your business
  • Deliver the results you need to succeed

A sponsorship marketing agency can differentiate themselves by working in tandem with their clients to achieve tangible and measurable results.

sponsorship marketing agency

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You’ll work with the same team you trust from beginning to end and get direct access to the person(s) actively working on your account.

Services for rightsholders include asset valuation, strategic development, sponsorship sales and servicing. Some of the services that really make a sponsorship agency stand out include:

Custom assets valuation

They’ll make things easier by finding out the true value of your sponsorship assets, and only the true value, with no strings attached. That way, you’ll have the research you need to move forward confidently with sponsor negotiations.

A comprehensive valuation will make you feel confident and excited about new revenue-generating opportunities.

  • Custom sponsorship advisory services

You should expect details of how the agency will supply you with the best sponsorship strategy. Seasoned expertise combined with in-depth research and analysis of rightsholder’s assets set you up for long-term success.

The agency should clearly demonstrate that they understand your customer, your venue, and your sponsors.

  • Unique sponsorship package

In addition, you will likely discuss custom-tailored sponsorship packages that anticipate the unique objectives and goals of your sponsors. That means no out of the box, cookie-cutter strategies involved. Packages are customized as needed to meet both your goals, and those of the sponsor(s). The result is a mutually beneficial partnership that’s sustainable and effective.

Tandem, for example, does not sell tiered sponsorship packages because we believe that sponsorship packages should be fully-customized. Tiered packages are restricting and can turn off prospects who don’t feel they fit in those boxes.

They work closely with both rightsholders and sponsors in order to supply them with the best sponsorship package possible.

  • Creative and flexible sponsorship package

Smaller teams have more opportunity to communicate directly with their customers to fully understand their client’s needs, wants, likes, and dislikes.

For example, your sponsorship package may include multiple sponsors for your event, each one working to highlight entirely different parts of the event. Therefore, each one will need a different package to achieve their goals. Creativity and flexibility play a big role in making that happen.

  • In-depth understanding

It’s important to fully understand sponsors and who or what they’ll work best with because finding just the right sponsor for your event is the key to everyone’s success.

After your sponsorship team finds the right sponsors, it’s important to include them in the planning process. This allows them to produce the best results and better understand all parties as they grow together year after year.

Furthermore, if an agency fully understands your business, they can leverage existing relationships with other companies that would be interested in sponsorship opportunities. Having that kind of partner will open doors you previously weren’t able to open.