There is no definitive answer, as the decision depends on a variety of factors. However, here are some general tips to help you decide when it's a good time to hire a PR firm: 

– When you're starting a new business or expanding an existing one. A PR Firm can help you publicize your company in a positive light and attract new customers and partners. 

13 steps to start your boutique Public Relations Company

– When you need to respond to negative news stories or public criticism. A PR firm can help you create and distribute messages that defend your company and dismiss criticisms as baseless. 

– When your company is in danger of losing market share or facing other significant challenges. A PR firm can help you develop and execute strategic campaigns that bolster your image and position your company as the leading player in its niche.

When should you hire a PR firm?

When you need the help of a PR firm, there are a few key factors to consider. 

First, it's important to determine if your business needs PR assistance in the first place. If you're unsure whether or not you need PR support, consult with an expert. PR firms can provide consultations and advice on how best to market your company.

Second, consider how much money you want to spend on PR services. A PR firm will typically charge between $1,000 and $10,000 per month for services. However, this price tag may vary depending on the size and scope of your project.

Finally, think about how you would like the PR firm to work. Do you want them to manage all of the media relations for your company? Or do you want them to work with you as a consultant on specific marketing campaigns?